Brand & Values
A Brand of long-lived Tradition
Julius Meinl is proud to be THE ambassador of Viennese coffeehouse culture since 1862. As the first professional roaster in Europe and throughout constant innovation, Julius Meinl has built a unique and highly successful coffee culture based on Viennese tradition. Since 1862, Julius Meinl stands for experience, tradition and products of premium quality.
Our logo
The Julius Meinl logo shows a young man wearing a fez, an Arabic/Turkish head covering in the shape of a blunt felt cone with a tassel. It is an homage to the story of how coffee came to Vienna. Legend has it that in 1683 Georg Franz Kolschitzky, imperial messenger, interpreter and businessman, obtained some sacks of coffee left behind after the Turkish siege of Vienna and used them to found the first Viennese coffee house, “Zur blauen Flasche”.
The original logo was created by Josef Binder. In 1924, the Viennese poster artist was asked by Julius Meinl II. to create a fictional character to represent the Georg Franz Kolschitzky story. Binder drew a young Ottoman coffee expert raising a cup to his mouth. However, his facial features are reminiscent of Baroque Vienna.
Matteo Thun, an internationally famous designer who recreated the logo in its current monochrome red, greatly reduced form in 2004, said that the historic logo templates reminded him of Viennese Baroque angels and incorporated this in his design.
Not only was Thun responsible for the redesign of the classic logo but also translated his ideas for the traditional Julius Meinl coffee service into 3D form. A red fez takes centre place in his design. It is found upside down in the form of cups, jugs and glasses.
Our vision
Julius Meinl is the No. 1 premium HoReCa coffee and tea brand worldwide.
Our values
Origin
We value our Origin and Heritage, in other words tradition, Vienna and history. Ever since 1862, we have been upholding our brand’s fine tradition. Our coffees, our service and presentation set us apart. Served on a silver tray in a porcelain cup and saucer with a small glass of water and a spoon balanced atop, Julius Meinl coffee tastes best when served in this traditional Viennese way. It is the presentation and service that enables the customer to sit back, relax and take time to enjoy a real cup of coffee, a single espresso, tea or hot chocolate.
“As the ambassador of Viennese coffeehouse culture, we are dedicated to serve our customers pleasurable and poetic timeouts. Julius Meinl inspires you – and being inspired, you inspire others.”
Culture
Vienna, the birth place of the Julius Meinl company, has historically been a rich breeding ground for creativity as well as inspiration and remains to do so until today. Simply put Vienna, with its coffeehouses, is a place of poetry and inspiration.
Family
Founded by Julius Meinl I in 1862 in Vienna, Austria, the fifth generation of the Meinl family is still actively involved in the business today … encouraging sustainable growth for the next 150 years and beyond.
Expertise
Founded in 1862, Julius Meinl is one of the oldest coffee roasters in the world and has maintained its reputation as a supplier of premium quality coffees and teas to this day. Extensive coffee know-how in green coffee purchasing and established long-term relationships with coffee farmers, a careful selection of beans by family members and a typical Viennese roasting by our coffee specialists help ensure the perfect cup of coffee. Our long tradition of focusing on our customer’s needs allows us to provide support, service and ideas to serve our customers in the best possible way.